Head of PPC

D. E. Lavoro Agency Ltd • Full-time • Limassol Municipality, CY • 2d ago

Head of PPC in Limassol

On behalf of our client, a leading affiliate marketing company specializing in the online casino industry, we are looking for a pro-active and experienced Head of PPC to lead our dynamic team of PPC Specialists. The ideal candidate will have a strong background in Google Ads and PPC campaign management and experience in mentoring, leading and hiring a PPC team.

Responsibilities:

· Supervise the PPC team in their daily roles and ensure that they are productive and follow internal processes correctly.

· Hold weekly individual meetings with the PPC team to discuss performance or any issues that they are facing.

· Resolve client and team issues. Understand how to effectively deescalate issues and involve the HR and senior management as needed.

· Contribute to a healthy culture that continues to attract and retain a diverse group of high-performing team members.

· Monitor and mentor the PPC team to ensure successful PPC Campaigns.

· Make sure that A/B Testing is conducted appropriately by the team to continuously improve performance.

· Monitor and analyze the team’s campaign performance to make data-driven decisions and adjustments. Provide regular reports on KPIs and campaign metrics to the senior management.

· Implement effective bid management strategies to optimize ad spend and achieve desired ROI.

· Allocate the agreed budget effectively, minimize unnecessary spending and track and stop campaigns that are not profitable.

· Analyze competitor PPC strategies and industry trends to identify opportunities and stay ahead of the competition.

· Work closely with the monetization team and sales team to align PPC strategies with overall marketing goals.

· Keep up to date with the latest trends and best practices in SEM and PPC advertising.

Requirements:

· Minimum of 3-4 years of experience managing PPC campaigns on Google Ads.

· Experience with leading, mentoring and hiring PPC teams.

· Proficient in Google Ads, including search, display, and video advertising.

· Understanding of techniques to improve paid campaigns and drive ROI.

· Strong analytical skills with experience using analytics tools.

· Excellent understanding of PPC strategies and bid management techniques.

· Ability to write persuasive ad copy and create effective ad creatives.

· Strong project management and organizational skills.

· High levels of integrity, autonomy, and self-motivation.

· Outstanding ability to think creatively and identify and resolve problems.

· Excellent communication and collaboration abilities.

· A strong desire to keep learning

Extra Qualifications:

· Bachelor’s degree in marketing, Business, or a related field.

· Google Ads Certification.

· Experience with other PPC platforms (e.g., Bing Ads) and tools (e.g., SEMrush).

· Familiarity with the online casino industry.

A good remuneration package is provided for the position. Salary plus bonuses.

If you are interested in the position, send your CV to riccardo@lavoro.com.cy

But... are you ready to take on this exciting new opportunity? Apply now and let's get in touch!

D.E. Lavoro Agency Ltd is a leading Business Consultancy founded in 1999 in Limassol, Cyprus. We offer comprehensive professional administration services in the immigration, migration, legal, labor, and recruitment fields.

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We wish to thank all applicants for their interest, however, due to the high volume of applications, we will only be able to respond to candidates who are shortlisted. We appreciate your understanding. All CVs will be handled with the utmost confidentiality.

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