BettingJobs is working with an iGaming marketing agency who are seeking a PPC Manager to join their team in Cyprus or Poland.
As the PPC Manager, you will be responsible for servicing the core gaming brands and aligning on their commerical PPC objectives and KPI targets (i.e. ROAS, FTD’s, CPA, Conversion Rates, CPC, budgets, NGR). You will also ensure the best compliance practices are adhered to with regards to SEM account structure, campaign setup, ad serving, and optimisation.
To be considered for this role, you must have in-depth knowledge of Google Ads, Microsoft Ads, SA360 (GMP Stack), Apple Search Ads, and Google Analytics, along with proven hands-on experience managing PPC campaigns, either in an agency setting or within an in-house team.
Key responsibilities:
- Responsible for managing large-scale, high budget paid search accounts
- Supporting the Head of Paid Search in overarching planning and execution of the PPC-related activity across the group’s portfolio of brands.
- Servicing the core gaming brands and aligning on their commercial PPC objectives and KPI targets (i.e. ROAS, FTD’s, CPA, Conv Rates, CPC, budgets, NGR.)
- Managing a team and being responsible for all PPC activity on assigned accounts, and platforms across Google Marketing platform, Google Ads, Microsoft Ads & Apple Search Ads amongst other MarTech platforms.
- Reporting on PPC performance to key stakeholders in the wider business and the key brand stakeholders, identifying areas for improvement, taking learnings forward.
- Supporting the brands in providing seasonal campaign coverage for Sportsbook and Casino activity.
- Innovative approach in search marketing with testing, analysing and actioning.
- Ensuring the best compliance practices are adhered to with regards to SEM account structure, campaign setup, ad serving, and optimisation.
- Recruitment, training, and management of new team members.
- Working with Head of Paid search to define & execute channel OKR’s
Essential Requirements:
- Proven experience of hands-on PPC experience working in an agency or running PPC activities in-house.
- Demonstrable ability to develop and optimise PPC accounts within a fast-paced and agile environment
- Understanding of the customer acquisition journey within the iGaming PPC space
- Thorough knowledge of Google Ads, Microsoft Ads, SA360 (GMP Stack), Apple Search Ads and Google Analytics.
- Understanding of PPC and cross-channel tracking.
- Strong analytical, reporting, and Excel skills.
- Excellent written and communication skills.
- Experienced in managing small to large teams
- Degree in Marketing, Business, Communication, or related discipline.
- Desirable: Experience with YouTube/Video and Display/Remarketing within Google
