Soft2Bet is a leading provider of turnkey solutions in the iGaming industry, established in 2016 and headquartered in Malta. The company specializes in delivering high-quality products and services for online gambling operators, including both casino and sportsbook solutions.
Head of Casino for Soft2Bets portfolio of content and responsible for strategy, planning and execution of campaigns and tournaments to ensure the growth of the live casino vertical.
Requirements:
- Experience with a Live Casino Product (past experience from land-based Casino is highly desirable)
- Deep understanding of Live Casino Games and Player Behaviour
- Understanding of Casino Business KPIs and ability to monitor, analyse and draw conclusions from numbers
- Experience/Understanding of CRM, promotions, segmentation and VIP Management (CRM execution and basic copywriting skills highly desirable)
- Passion for Product
- Driven, Enthusiastic Team Player
- Sense of ownership and drive for achieving results
Responsibilities:
- The leadership of Daily Live Casino operational tasks – ensuring timely task delivery and escalation of issues to HOC when required.
- Proactive looking for ways to streamline existing and develop new processes in relation to Live Casino Operations
- Escalation of more serious tech issues to HOC and assist in the brief and a follow up on the relevant tech request
- Collecting and keeping up to date of Live Casino supplier roadmaps as well as network and sponsored promotions details
- Daily/Monthly KPIs monitoring; focusing on supplier, specific table or individual High Roller performance
- Develop a reporting framework for Live Casino product performance and new releases and maintain reporting responsibilities on weekly and monthly bases
- Monitoring of game performance and suggestions of the most optimal product positioning onsite for each market
- Promoting the most interesting product releases and creating optimised promotions for a multi-brand strategy.
- Working closely with CRM and VIP to ensure timely, segmented and relevant communications to Live Casino players
- Assisting CRM in developing a communications strategy to grow Live Casino vertical and gain recognition for the ultimate live gaming experience for both casual players and High Rollers
- Working closely with HOC and tech teams on continuous improvements and innovation to the Live Casino Product
- Own all live casino business relationships with 3rd party content providers through regular meetings and skype calls
- Hold initial content screening and intro meetings with potential new business partners
- Attend industry conferences, supplier and industry events (when required)
- Keeping up to date with industry news, Live casino product innovation and overall emerging and mobile technologies
- Regular analysis of competitor activity in regards to Live Casino portfolio, supported devices, promotions and positioning as well as new product features and promo tools
