Our client is a leading affiliate marketing company specializing in the online casino industry. Their mission is to drive high-quality traffic to our partner casinos through strategic pay-per-click (PPC) advertising and innovative marketing solutions. They are looking for a pro-active and experienced Head of PPC to lead their dynamic team of PPC Specialists. The ideal candidate will have a strong background in Google Ads and PPC campaign management and experience in mentoring, leading and hiring a PPC team.
We will consider candidates that are based in Limassol or willing to relocate. Also kindly note that the candidates should no require any Visa.
Benefits:
- WORKING HOURS: Monday to Friday 09h-18h
- Salary: up to 4000 gross; very attractive bonus structure – double/triple their salary based on team performance (no cap on earnings)
Responsibilities
· Supervise the PPC team in their daily roles and ensure that they are productive and following internal processes correctly.
· Hold weekly individual meetings with the PPC team to discuss performance or any issues that they are facing.
· Resolve client and team issues. Understand how to effectively deescalate issues and involve the HR and senior management as needed.
· Contribute to a healthy culture that continues to attract and retain a diverse group of high-performing team members.
· Monitor and mentor the PPC team to ensure successful PPC Campaigns.
· Make sure that A/B Testing is conducted appropriately by the team to continuously improve performance.
· Monitor and analyse the teams campaign performance to make data-driven decisions and adjustments. Provide regular reports on KPIs and campaign metrics to the senior management.
· Implement effective bid management strategies to optimize ad spend and achieve desired ROI.
· Allocate the agreed budget effectively, minimize unnecessary spending and track and stop campaigns that are not profitable.
· Analyse competitor PPC strategies and industry trends to identify opportunities and stay ahead of the competition.
· Work closely with the monetization team and sales team to align PPC strategies with overall marketing goals.
· Keep up to date with the latest trends and best practices in SEM and PPC advertising.
Qualifications
· Minimum of 3-4 years of experience managing PPC campaigns on Google Ads.
· Experience with leading, mentoring and hiring PPC teams
Skills:
· Proficient in Google Ads, including search, display, and video advertising.
· Understanding of techniques to improve paid campaigns and drive ROI.
· Strong analytical skills with experience using analytics tools.
· Excellent understanding of PPC strategies and bid management techniques.
· Ability to write persuasive ad copy and create effective ad creatives.
· Strong project management and organizational skills.
· High levels of integrity, autonomy, and self-motivation.
· Outstanding ability to think creatively and identify and resolve problems.
· Excellent communication and collaboration abilities.
Preferred Qualifications:
· Bachelor’s degree in Marketing, Business, or a related field is preferred.
· Google Ads Certification is a plus.
· Experience with other PPC platforms (e.g., Bing Ads) and tools (e.g., SEMrush) is advantageous.
· Familiarity with the online casino industry is a bonus but not required.
Note: Thank you for considering this opportunity and for taking the time to apply. We appreciate all applications; however, due to the volume of submissions, only those selected for further consideration will be contacted. We encourage you to follow our company page for future openings and wish you the best in your job search.
