About Us
Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.
Key Responsibilities
- Lead, mentor, and develop a team of paid search specialists
- Foster a collaborative and high-performance culture within the team
- Set clear performance goals and provide regular feedback and support
- Manage digital marketing metrics across Google Ads, Apple Search Ads, ets.
- Develop effective strategies for user acquisition and remarking in Google Ads&Apple Search Ads that meet business needs and KPIs across all major regions
- Launch and manage advertising campaigns in Google Ads&Apple Search Ads
- Keyword selection, bid strategy selection and optimization of ad creatives (CPP)
- Ongoing analytics of ad campaign status and finding solutions to optimize cost and quality of traffic. Scaling of work bundles
- Collaborating with marketing and design teams to create compelling ads that meet brand standards and user preferences
- Continually monitoring industry trends, analyzing competitors and incorporating new technologies into campaign strategies to stay ahead of the competition
- Providing continuous and actionable analytics on campaign performance, suggesting new ideas to improve results
- Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations
- Present findings and strategies to senior management
Requirements
- Minimum 2 years working experience in a similar position
- Deep understanding of the technical details of mobile environments
- Experience working with budgets $100k or more, preferably from $500k, and a large number of ad campaigns
- Experience with Apple Search Ads campaign optimization and management systems (Split-metrics Acquire/Asapty)
- Experience with mobile app analytics systems: Adjust, AppsFlyer, AppMagic, Amplitude, AppFigures
- Excellent communication skill, ability to collaborate effectively with cross-functional teams and external partners
- Ability to provide ongoing and actionable analytics on campaign performance and offer new insights to improve results.
- Data-driven mindset, eager to delve into data, identify correlations, construct hypotheses, and test and verify them
- Knowledge and experience with subscription applications will be a plus.
- Experience with various advertising channels such as Google Ads, Meta, TikTok, etc. will be a plus.
We offer
- A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment
- Working on inspiring products in a team of supportive professionals
- A competitive salary package based on your unique expertise, skillset, and impact on the product
- Reimbursement of professional courses and trainings
- In-office, and hybrid/remote work opportunities
- Flexible working hours
- Professional equipment and access to the necessary programs
- Paid vacations, sick days, and other benefits
- Free lunches in the office
- Medical insurance
- A variety of corporate events and team-building activities.
