A performance-based Affiliate Network / Digital Marketing company, specializing in the Crypto, Casino, and Dating industries. We are seeking to hire a highly capable and experienced individual for the position of Head of Advertising Department. This individual will be responsible for overseeing and managing the entire advertising team, building strategies for maximizing traffic sales and client engagement, while working closely with our advertising partners across key markets.
The ideal candidate will possess at least one year of experience managing a team in the advertising or digital marketing space, with deep knowledge of the crypto industry, as well as casino and dating verticals.
Responsibilities
- Lead and manage the advertising department, ensuring smooth and efficient day-to-day operations.
- Develop and maintain strong relationships with advertisers through continuous and strategic communication.
- Identify and engage new advertising partnerships, maintaining long-term cooperation on a win-win basis with existing clients.
- Support and retain existing advertisers within the network to maximize ongoing business activity.
- Oversee daily monitoring, performance optimization, and scaling of traffic sent by affiliates to advertisers, checking stats, adjusting rates, and testing new sources.
- Planned and executed traffic buying strategies across various geographies, setting traffic caps and budgets accordingly.
- Negotiate and close traffic-selling deals with network advertisers, ensuring mutual growth.
- Drive the department to meet and exceed revenue targets as outlined in the company's business plan.
Qualifications
- At least one year of experience managing an advertising or brand team.
- Strong knowledge of the crypto industry, with additional experience in casino and dating verticals.
- Excellent understanding of advertising metrics such as CPA, CPL, CPS, Revenue Share, EPC, and ROI.
- Proficiency with known tracking solutions (e.g., Trackbox, Getlinked, Cake, in-house solutions).
- Advanced sales and negotiation skills, with proven experience closing high-value deals.
- Excellent team management and partnership management skills.
- Data-driven and results-oriented mindset.
- Willingness to travel to global advertising and affiliate events.
Additional Requirements:
- Knowledge of traffic planning, budget management, and performance analysis across multiple geographies.
- Strong verbal and written communication skills in English.
- A strategic thinker with an analytical approach to problem-solving and decision-making.
Nice to Have:
- Working experience in global advertising networks.
