Our client, a leading live games and casino operator working on launching an exciting new iGaming brand is seeking a skilled Head of Affiliates to join their team in Limassol.
As the Head of Affiliates you will develop and manage affiliate marketing strategies to drive traffic and boost conversions as well as analysing performance data to optimise campaigns and improve ROI. You will also build a team underneath you in the affiliate team.
This position is well suited to someone with a minimum of 3 years of experience in affiliate marketing within iGaming industry and experience with international affiliate markets.
Responsibilities:
- Develop and manage affiliate marketing strategies to drive traffic and boost conversions.
- Build and maintain relationships with top affiliates in the gaming industry.
- Analyse performance data to optimise campaigns and improve ROI.
- Identify new affiliate opportunities to expand our network.
- Collaborate with internal teams to create compelling offers and promotions.
- Provide regular performance updates to management.
- Stay informed on industry trends and regulations.
- Create marketing materials for affiliate promotions.
Requirements:
- Minimum of 3 years of experience in affiliate marketing within iGaming industry.
- Experience with international affiliate markets.
- Experience with SEO and PPC marketing strategies.
- Strong understanding of online iGaming marketing and the affiliate landscape.
- Excellent negotiation and communication skills.
- Ability to analyse data and make data-driven decisions.
- Strong organisational and project management skills.
- Knowledge of industry regulations and compliance requirements.
