Casino Promotions Manager

B2Tech • Full-time • Limassol, CY • 1w ago

As a Casino Promotions Manager, you'll advocate for the customer experience in the casino vertical, deeply understanding customer motivations and preferences.

Your insights will help shape a strategic, multichannel communication approach, using engaging campaigns to enhance retention, increase customer satisfaction, and achieve casino-related KPI goals.

YOUR IMPACT:

Develop and Maintain Casino Promotions Calendar: Create, request, and execute a comprehensive promotions calendar for the Casino vertical, aligning campaigns with customer interests and business objectives.
Customer Segmentation and Targeting: Continuously segment the casino customer base to gain insights and identify segments for targeted promotional campaigns.
Collaborate with CRM Team: Work with the CRM team to implement and evaluate casino CRM campaigns, analyzing past performance to inform future strategies.
Centralized Promotions Planning: Align with local marketing teams to establish a balanced promotions plan, maintaining the right level of centralization and localization for optimal impact.
Cross-Department Coordination: Ensure all teams (Customer Service, Digital, Affiliates, local marketing) are informed of promotions and any updates in advance.
Budget Management: Monitor the casino promotions budget to prevent overspending, keeping costs aligned with financial plans.

OUR REQUIREMENTS:

Promotions and Bonuses Experience: At least 2 years in a similar role, with experience in casino or online gaming promotions preferred.
Gaming Product Knowledge: A strong understanding of online casino games and products is highly advantageous.
Technical and Analytical Skills: Proficiency in MS Excel, Word, and relevant database tools, with strong analytical skills to track performance and improve promotions.
Partnership and Relationship Management: Ability to build strong relationships with internal and external partners.
Fluent in English (verbal and written).

WHAT WE OFFER: