Our client is a leading affiliate marketing company specializing in the online casino industry. Their mission is to drive high-quality traffic to our partner casinos through strategic pay-per-click (PPC) advertising and innovative marketing solutions. With a deep understanding of the online gaming landscape, we leverage data-driven insights and cutting-edge technologies to maximize revenue and deliver exceptional results for our clients.
The ideal candidate will have a strong background in Google Ads and PPC campaign management.
Benefits
- SALARY : 3-5k EUR gross
- WORKING HOURS: Monday to Friday 09h-18h
Responsibilities
– Develop and Manage PPC Campaigns: Create, manage, and optimize PPC campaigns on Google Ads to drive traffic to our partners.
– A/B Testing: Conduct A/B tests on ad creatives, landing pages, and other campaign elements to continuously improve performance. This is one of the most important responsibilities. The SEM Specialist must have the ability to create and lead A/B testing projects independently to ensure ongoing optimization and enhancement of campaign performance.
– Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimization.
– Ad Copywriting: Write compelling and effective ad copy that maximizes CTR and conversion rates.
– Performance Analysis: Monitor and analyse campaign performance data to make data-driven decisions and adjustments. Provide regular reports on KPIs and campaign metrics.
– Bid Management: Implement effective bid management strategies to optimize ad spend and achieve desired ROI.
– Competitor Analysis: Analyse competitor PPC strategies and industry trends to identify opportunities and stay ahead of the competition.
– Collaboration: Work closely with the PPC team, monetization team, and sales team to align PPC strategies with overall marketing goals.
– Stay Informed: Keep up to date with the latest trends and best practices in SEM and PPC advertising.
Qualifications
– Experience: proper experience in google ads (iGaming experience is not required), relevant experience in team leading / hiring and mentoring.
– Proficient in Google Ads, including search, display, and video advertising.
– Strong analytical skills with experience using analytics tools.
– Excellent understanding of PPC strategies and bid management techniques.
– Ability to write persuasive ad copy and create effective ad creatives.
– Strong project management and organizational skills.
– Ability to work independently and as part of a team.
– Excellent communication and collaboration abilities.
– Education: Bachelor’s degree in marketing, Business, or a related field is preferred.
– Certifications: Google Ads Certification is a plus.
– Technical Skills: Experience with other PPC platforms (e.g., Bing Ads) and tools (e.g., SEMrush) is advantageous.
– Industry Knowledge: Familiarity with the online casino industry is a bonus but not required.
Note: Thank you for considering this opportunity and for taking the time to apply. We appreciate all applications; however, due to the volume of submissions, only those selected for further consideration will be contacted. We encourage you to follow our company page for future openings and wish you the best in your job search.
