Our client is seeking a dynamic, experienced, and results-oriented Head of Marketing to lead and
optimize their marketing efforts across CRM, acquisition, and paid media activities in
multiple markets.
The ideal candidate will have a strategic and hands-on approach, exceptional analytical skills, and the ability to align cross-functional teams to meet business objectives.
This position offers a relocation package to Cyprus and the opportunity to join a fast growing
company in the iGaming industry.
Key Responsibilities:
• Strategic Leadership:
- Develop and implement high-level marketing strategies focused on user acquisition, customer retention, and paid media campaigns.
- Lead, inspire, and align the CRM, Acquisition, and Paid Media teams to ensure cohesion and synergy in achieving business goals.
• CRM & Retention Optimization:
- Oversee the setup, monitoring, and refinement of CRM retention campaigns using tools like Cellxpert, SendGrid, and Smartico.
- Design and execute customer segmentation, loyalty promotions, and retention initiatives tailored to specific market needs.
• Acquisition and Paid Media Oversight:
- Optimize acquisition strategies and paid media activities to maximize ROI, reduce CAC, and enhance retention rates.
- Manage the performance of campaigns across multiple channels and geographies, ensuring alignment with business objectives.
• Data-Driven Decision-Making:
- Analyze and report on marketing KPIs such as ROI, CAC, and retention rates, leveraging insights for continuous improvement.
- Monitor and refine daily marketing performance across CRM and acquisition, adapting strategies per market and region.
• Market Expertise & Collaboration:
- Maintain a deep understanding of market trends, player behaviour, and the
competitive landscape in iGaming.
Key Qualifications and Requirements:
• Experience:
- 5-6 years of B2C marketing experience in the iGaming industry, with expertise across acquisition, CRM, and paid media is a must
- Proven track record in managing marketing activities across multiple markets and regulated regions.
• Technical Skills:
- Hands-on experience with platforms such as Cellxpert, SendGrid, and Smartico.
- Strong proficiency in analysing marketing KPIs and making data-driven decisions.
• Personal Attributes:
- A strategic thinker with an analytical and operational mindset.
- Exceptional leadership skills with the ability to inspire and align cross functional teams.
- Strong communication, presentation, and collaboration skills, with a proven ability to work in a fast-paced, dynamic environment.
• Additional Skills:
- Ability to think strategically while being hands-on with campaign setup, quality assurance, and performance tracking.
- Adaptable and results-driven, with a passion for continuous optimization and improvement.
Interested to hear more about it? Reach out directly on stephanie.anastasi@exactasolutions.com
