BettingJobs is working with a rapid growth Fintech and alternative banking solutions provider seeking to now expand their team with a proactive and hands on Marketing Executive to support their B2B team.
Fintech, banking or iGaming industry experience is essential.
Key Responsibilities
- Assist in the development and execution of marketing campaigns, including social media, email, and digital advertising.
- Monitor and analyze marketing performance metrics to optimize campaigns.
- Coordinate with the head of marketing to plan and organise B2B marketing activities.
- Research market trends, competitor activities, and client preferences to inform content and marketing strategies.
- Create and manage engaging content for social media, blogs, newsletters, and in-app communication.
- Optimize content for SEO and user engagement across platforms.
- Manage the content calendar to ensure timely delivery of campaigns.
- Assist with event planning and coordination for gaming conferences, webinars, and virtual meetups.
- Handle customer inquiries related to fintech gaming campaigns or promotions.
Required Skills and Experience:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 2+ years of experience in marketing, content creation, or administration, preferably in fintech or gaming industries in B2B capacity.
- Strong understanding of fintech and gaming trends, with a passion for both industries.
- Excellent written and verbal communication skills.
- Proficiency in content management systems (e.g., WordPress), social media platforms, and email marketing tools.
- Ability to manage multiple projects with attention to detail and tight deadlines.
- Familiarity with tools like Google Analytics, Hootsuite, Canva, or Adobe Creative Suite would be advantageous.
- Strong organizational and administrative skills.
- Experience with CRM systems such as HubSpot or Salesforce.
