Purpose
Negotiating the elements of Red Bull Perfect Store within a set of Retail and Impulse accounts in a given geographical area – this includes availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products. Working closely with DP's Sales team to ensure success of key commercial programs. The successful candidate will be employed by LaikoCosmos which acts as the distribution partner of the Red Bull brand in the local market.
Responsibilities
Territory Coverage
- Effective coverage of all agreed outlets at optimum frequencies in a cost-effective manner.
- Administration and development of designated area.
- Completion of all calls allocated to individual territories.
Perfect Store
- Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, secondary placements and communication.
- Building quality relationships through effective communication.
- Influencing decision makers through presenting compelling insights and commercial proposals.
Stock Monitoring
Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
POS Management
- Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand.
- Placement of POS – ensuring POS is correctly sited and up to date in all outlets.
- Promotional Compliance – ensuring agreed promotions are in place and running from the first day.
- POS Stock Management - ensuring sufficient levels of POS materials (shelf talkers, headers, stands, coolers) for the running and upcoming activations.
Administration and Reporting
- Completing all necessary administrative tasks accurately and on time.
- Implementation of Head Office agreements and ensuring their execution based on merchandising standards.
Experience
- 1-3yrs of proven sales track record in FMCG industry (retail experience).
- Good understanding of Off Premise channels (retail, impulse), commercial awareness and basic understanding of commercial maths.
- Excellent selling skills: communication, negotiation and objection handling skills.
- Ability to build and manage good relationships.
- Naturally organized, high attention to detail, and comfortable working alone and within a team.
Qualifications
- University degree (Management or relevant studies preferred).
- Fluency in local language and written and spoken business English.
- MS Office literate (Word, Excel, PowerPoint) and preferably mobile field force automation.
- Valid driving license.
