Medier is looking for a Sport CRM Manager to join our team in Sofia or Limassol.
The role focuses on building strong relationships with new customers from the first point of contact, ensuring a seamless onboarding experience that fosters engagement and maximizes lifetime value.
This position requires a deep understanding of customer segmentation, lifecycle marketing, and CRM tools, along with a data-driven approach to deliver impactful onboarding campaigns.
Key Responsibilities:
- Design and implement comprehensive onboarding strategies to engage, educate, and retain new customers from their first interaction.
- Create and manage multi-channel onboarding campaigns (email, SMS, push notifications) to welcome, educate, and activate new customers.
- Define key stages of the customer onboarding journey and create automated workflows to move customers through these stages.
- Utilize customer data to build personalized onboarding experiences tailored to different segments, ensuring relevance and maximizing impact.
- Monitor and analyze the performance of onboarding campaigns, using key metrics such as activation rates, churn, and early-stage retention.
- Work closely with Product, Marketing, and Customer Support teams to ensure the onboarding process is seamless and aligned with overall customer experience goals.
- Conduct regular testing to identify the most effective communication strategies and continuously optimize messaging and onboarding touchpoints.
Skills & Experience required:
- 3+ years in a CRM, Lifecycle Marketing, or Customer Engagement role, preferably in the iGaming or Sportsbook industry.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with experience in content creation for customer-facing communications.
- A strong understanding of customer behavior and how to create onboarding journeys that cater to various personas and preferences.
