This role is about:
The Product Marketing Manager will enhance our marketing team's capabilities by establishing a seamless connection between product development and marketing. This role is essential to positioning our products effectively in the market, creating value-driven marketing strategies, and ensuring alignment between stakeholders.
The PMM will act as a bridge between the product and marketing teams, responsible for understanding product value propositions, creating marketing materials, and overseeing successful go-to-market strategies.
You will:
- 1. Product Content Ownership and Audits
- Regularly audit and update product-related content across all channels (website, social media, landing pages, presentations, etc.).
- Develop and maintain a "product copy bank" as a single source of truth for all stakeholders.
- Ensure content aligns with the product's value proposition and is consistently accurate, up-to-date, and compelling.
- 2. Product Launches and Go-To-Market Strategy
- Develop and execute comprehensive go-to-market (GTM) strategies for new product launches.
- Lead cross-functional launch briefings for teams including content, PR, developers/UX/UI, and sales.
- Collaborate with marketing teams to create impactful campaigns that drive awareness, engagement, and adoption.
- 3. Sales Enablement and Marketing Collateral
- Oversee the creation and maintenance of high-impact materials, such as product decks, one-pagers, demos, and landing pages.
- Integrate customer insights and case studies into collateral to reflect evolving needs and competitive differentiation.
- Ensure sales teams are equipped with tools to effectively communicate the product's value.
- 4. Market Research and Positioning
- Refine positioning strategies based on the competitive analysis and market research.
- Develop and enhance messaging frameworks that clearly communicate the product's value and differentiators.
- Collaborate with stakeholders to ensure alignment across teams and channels.
- 5. Metrics and Performance Tracking
- Deliver regular reports to the CMO and Product Lead, identifying opportunities for optimization.
- Use data to inform strategies and ensure alignment with business goals.
- Define key performance indicators (KPIs) to measure the success of marketing initiatives, product launches, and content effectiveness.
- Work closely with product teams to incorporate customer insights into product roadmaps and marketing strategies
What we need:
- 3+ years in product marketing or related roles, with a proven track record of leading successful product launches.
- Experience working in cross-functional teams, including sales, marketing, and product.
- Strong understanding of buyer personas, customer journeys, and lifecycle marketing.
- Demonstrated ability to deliver results in a fast-paced, dynamic environment.
- Experience in aligning strategies with broader company objectives and KPIs.
- Experience in fintech space is a must.
- Analytical mindset with the ability to interpret and use data to inform decisions.
- Excellent project management skills to oversee complex cross-functional initiatives. Experience in using task management tools (i.e. Monday.com, Notion, Jira or similar) is preferred.
- Proficiency in marketing and product analytics' tools (i.e. HubSpot, Google Analytics, Matomo, Clarity)
- Familiarity with CRM tools and content management systems.
- Knowledge of SEO best practices and digital marketing strategies.
- Proven ability to digest complex concepts into clear, engaging messaging for diverse audiences
- Understanding of competitive research methodologies and customer insights gathering.
🚀 Hiring Process
1️⃣ First Interview: 30-minute introductory chat led by the Talent Acquisition Partner.
2️⃣ Second Interview: 1-hour deep-dive with the CMO & Product Lead to explore your experience and skills.
3️⃣ Test Challenge: A 5-day test exercise to assess your technical abilities.
4️⃣ Final Interview: 30-minute session with the CMO and Head of Talent Acquisition for final alignment.
