Costa Navarino is in Messinia in the southwest Peloponnese, in one of the most unspoiled and breathtaking landscapes in the Mediterranean. It is currently home to four 5-star deluxe hotels, The Romanos, a Luxury Collection Resort and The Westin Resort at Navarino Dunes, W-Costa Navarino and Mandarin Oriental at Navarino Bay. In the coming years, more upscale branded hotels will be added to our portfolio, both in Messinia and Athens.
Navarino Dunes Costa Navarino facilities include 766 bedroom units award winning Anazoe Spa, a 4,000m2 spa & thalassotherapy center, four multi-awarded, signature golf courses, over 20 fine dining venues, 5,000 m2 House of Events and a wide range of sports, such as the "Mouratoglou Tennis Center", Bayern Munich football academy, Navarino Outdoor and many more.
W Costa Navarino, exclusively for adults and young adults over 12 years old, offers 226 stylish rooms, 2 bedroom suites and 3 bedroom villas with infinity private pools, staged in the Bay of Navarino with stunning Ionian Sea views, The Watersports Center, The Away Spa and gym with a heated 25m-long lap pool, including the new Navarino Agora, an open marketplace with retail, street food, open-air cinema and exciting programming throughout the day and night.
The Romanos, a Luxury Collection, Costa Navarino and The Westin Resort Costa Navarino are looking for a Marketing Manager.
The Marketing Manager position develops and executes Marketing strategies for the two brands in order to build brand awareness and brand affinity so as to drive bookings and enhance guest experiences. The objective of this role is to create the content, the programming, the promotions and all actions that will deliver results and drive customer engagement and loyalty.
The role takes responsibility for marketing planning and results, aligned with Company's vision, mission and values, while also following up on consumer trends, market trends and competition environment. Develops and executes the marketing and communications strategies, concerning mainly Room Sales, F&B, Spa, and prepares the annual marketing plan and budget to meet sales and revenue goals. Provides direction, guidance and leadership to the marketing team, coordinates marketing efforts, monitors and evaluates all marketing activities. Protects the Company's image and brands, drives brand awareness, and ensures communication consistency throughout.
Responsibilities
- Manages the forward planning with agile execution of marketing initiatives to drive audience awareness
- Design and develop compelling content to drive brand engagement and bookings
- Design and implement effective programming for each resort so that it resonates and attracts the different target audience
- Produce ideas for promotional events or activities and organize them efficiently
- Attract sponsors and create synergies with brands to develop and design events for each resort
- Monitor progress and submit performance reports, measure ROI of each activity
- Conduct general market research to keep abreast of trends and competitor's marketing movements
- Understand customer and business demands and come up with relevant new products and services to support hotels financial and customer satisfaction objectives
- Control budgets and allocate resources amongst projects
- Develop actions to grow and drive non-room revenue (f&b revenue and experiences revenue)
- Develop and provide sales with strong materials to promote the two hospitality brands effectively
- Design and manage hotel marketing and communication materials and assets
- Localize marketing messaging while ensuring alignment to TEMES and Marriott and hotels market specific objectives
- Ability to develop and manage multi-language creatives, copy and content
- Understand, keep updated and implement correctly the Mariott brand standards for the two brands
- Constantly monitors and shares industry and cross industry trends with suggested actions to achieve hotel objectives
Requirements
- Min 5 years in marketing and preferably in hotel marketing management
- Full PC skills, including Microsoft Office Suite, Microsoft applications and Internet
- Familiar with SM and Reputation platforms / hotel / booking related platforms / Marketing & Sales platforms
- Communication Skills Spoken, Written and Email etiquette / Planning & Organizing / Creative thinking / Multi-tasking / Flexibility & adaptability
- Excellent management and organization skills
- Analytical and creative thinking
- Excellent communication skills, PR skills & guest-oriented approach
- Excellent verbal & written communication skills in GR & ENG and preferably one other language
- Knowledge of Web analytics and web marketing tools(Google analytics, etc.)
- Proficiency in SEO (search engine optimization), SEM (search engine marketing) & PPC(pay per click) advertising
- Excellent knowledge of graphic design, photoshop, video creation, multimedia software etc
- Knowledge of CRM (customer relationship management) software & CMS (content management system) software
- Excellent knowledge on Hotel Luxury Brands & Markets
Benefits
- Competitive compensation package
- On going training opportunities
- Private Medical Plan
- Use of Navarino Dunes Facilities, according to the relevant policies
