Company Description
Mobiways is a mobile application development company specializing in innovative AI-powered tools in the Productivity category. Our mission is to lead the market by understanding user needs and creating applications that simplify and enhance productivity. Our core values focus on professionalism, experience, and innovation to drive our success.
Role Description
This is a full-time remote role for an ASO Manager at Mobiways. The ASO Manager will be responsible for optimizing app store listings, analyzing keywords, monitoring app performance metrics, and implementing strategies to improve app visibility and downloads.
What you'll be doing
- Develop and execute ASO strategies to maximize app visibility and top rankings in app stores.
- Drive organic user acquisition by optimizing rankings, keyword coverage, and conversion rates.
- Improve app store page conversions using creative content and visuals and CPP.
- Conduct ASO experiments (e.g., A/B testing) to evaluate and refine strategies.
- Monitor rankings, keywords, reviews, and user sentiment, providing insights through regular reports.
- Implement ASO tools and manage relationships with agencies and service providers.
- Collaborate with development and localization teams to align with ASO goals.
- Stay updated on industry trends, algorithm updates, and best practices in ASO and SEO.
Qualifications
- 2+ years of ASO experience, ideally with multilingual apps or games.
- Proficiency with ASO tools.
- Strong understanding of marketing optimization techniques and app store algorithms.
- Experience with Apple Search Ads (ASA) and Google UAC is a plus.
- Excellent communication and collaboration skills.
- Ability to work independently and remotely.
- Experience with AI technologies is a plus.
- Bachelor's degree in Marketing, Business, Computer Science, or related field.
Our Benefits
- The chance to build something from the ground up. This is the time when what you do has the biggest impact.
- Real impact. Your work will directly shape our product and company. In a small team, every voice matters. Yours will be heard.
- The opportunity to be part of a company that not only aims for commercial success but also seeks to make a positive impact on society and the industry.
- Competitive salary package.
- Remote work. Freedom to work your way. Home, coffee shop, beach - if you're productive, we're happy.
- Flexible working hours based on self-regulation and responsibility.
- Time off when you need it. Take 20 days a year.
