As the DACH CRM Manager, you will lead the development and execution of CRM campaigns designed to maximize player retention, satisfaction, and lifetime value in the German-speaking markets of Germany, Austria, and Switzerland. With a strong focus on personalization and customer engagement, you will leverage your experience with CRM tools like Symplify to enhance player experiences and drive measurable results.
Key Responsibilities:
- Develop and Execute CRM Strategies: Create and oversee CRM campaigns that effectively engage and retain players in the DACH region.
- Personalization and Automation: Utilize Symplify and other CRM tools to deliver targeted, automated, and personalized communication with players.
- Analyze Player Behavior: Monitor player data, campaign performance, and feedback to continually optimize strategies.
- Cross-Department Collaboration: Work closely with marketing, product, and data teams to ensure cohesion across all campaigns and enhance player journeys.
- Data-Driven Insights: Generate actionable insights from CRM performance to refine customer targeting and improve overall outcomes.
- Market Insights: Stay up-to-date on regional trends, competitor activities, and player preferences to keep campaigns innovative and effective.
What We’re Looking For:
- Native-level fluency in German (written and spoken) is essential.
- 2-3 years of experience in a CRM management role, preferably within the gambling, online gaming, or e-commerce sectors.
- Strong experience with Symplify CRM or similar platforms for campaign management, player segmentation, and automation.
- A data-driven approach to CRM, with experience analyzing customer behavior and campaign performance.
- In-depth knowledge of the DACH market and customer preferences in Germany, Austria, and Switzerland.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Excellent communication skills and the ability to work collaboratively within cross-functional teams.
Why Join Us?
- Lead the CRM efforts across a highly important region for our business.
- Competitive salary and performance-based incentives.
- Opportunities for career development and growth in an established global brand.
- Work with a talented team committed to achieving excellence in customer engagement and retention.
- Ready to Make an Impact in the DACH Region?
If you are a German native speaker with proven CRM experience and a passion for enhancing player experiences, this is the perfect opportunity for you to take the next step in your career. Join us and play a pivotal role in shaping CRM success in one of the most important gambling markets in Europe.
