As the Regional CRM Manager, you will be responsible for driving CRM initiatives that focus on Australia, New Zealand, and potentially other English-speaking markets, ensuring retention and customer engagement are consistently high. You will use data and player insights to guide personalized, localized campaigns aimed at creating meaningful experiences and maximizing customer lifetime value. The role will require a solid understanding of local market trends, customer behavior, and CRM best practices.
Key Responsibilities:
- Develop Targeted CRM Strategies: Create and implement tailored CRM campaigns aimed at customer retention, reactivation, and lifetime value for Australia, New Zealand, and other English-speaking markets.
- Automated Campaigns & Personalization: Leverage CRM platforms to automate campaigns and personalize messaging, ensuring it resonates with local customer preferences in each market.
- Behavioral Analytics & Optimization: Use data analytics to track customer behavior, campaign success, and key performance metrics, optimizing strategies for better results.
- Cross-functional Collaboration: Collaborate with teams across marketing, product, analytics, and customer support to ensure seamless campaign delivery and improve the overall customer experience.
- Market Insights: Stay informed on industry trends, customer behaviors, and competitor activities specific to Australia, New Zealand, and other relevant regions.
- Performance Monitoring: Continuously evaluate campaign performance, adjusting strategies as needed based on real-time feedback and data analysis.
What We’re Looking For:
- Native-level fluency in English (spoken and written).
- 3+ years of CRM experience, with at least 2 years of experience in managing CRM strategies for English-speaking markets
- Experience with CRM platforms like Symplify, Optimove, Salesforce Marketing Cloud, or other relevant tools to manage personalized campaigns and performance.
- Strong knowledge of the Australian, New Zealand, and other English-speaking markets, with a clear understanding of local customer preferences and regulatory environments.
- A data-driven mindset, capable of interpreting customer data, analyzing trends, and applying insights to optimize CRM initiatives.
- Strong project management skills with the ability to handle multiple campaigns and tasks across regions simultaneously.
- Excellent communication skills, both written and verbal, to collaborate effectively across teams and markets.
Why Join Us?
- Opportunity to lead CRM efforts in the Australian and New Zealand markets, with the possibility of expanding to other English-speaking regions.
- Competitive salary, benefits, and performance-based bonuses.
- Opportunities for career development and advancement in a globally recognized company within the gambling industry.
- Work in an innovative, data-driven environment with a focus on customer engagement and satisfaction.
- Ready to Take CRM to the Next Level in English-Speaking Markets?
If you are a Native English speaker with experience in CRM, and you have insights into the Australian and New Zealand gambling markets, this is a great opportunity to shape the future of CRM engagement in one of our most important regions.
