About the role:
We are seeking a talented CRM Manager to join our team and play a crucial role in driving retention and engagement within our customer base. As the CRM Manager, you will be responsible for creating and executing data-driven campaigns, developing engaging content, and ensuring the overall success of our CRM strategies.
Key Responsibilities:
- Execute daily campaigns and manage customer communication across various channels (email, SMS, push notifications, and onsite) to drive engagement and retention, in alignment with the Head of CRM's guidelines.
- Collaborate with the CRM operations team to create effective campaign briefs.
- Serve as the creative counterpart for the CRM team, ensuring that promotions are relevant, engaging, and align with our business objectives.
- Generate innovative concepts to enhance customer retention.
- Implement a reward strategy that maximises customer retention and encourages return visits.
- Utilise CRM systems and tools to ensure flawless delivery for all customer segments.
- Conduct thorough testing of campaigns before presenting them to customers.
- Work closely with the Central team to meet deadlines and ensure smooth operations.
- Measure campaign performance and provide feedback to the Head of CRM.
- Implement A/B testing methodologies to accelerate learning and apply key insights.
- Ensure seamless customer journeys, with functional hyperlinks and zero errors.
- Collaborate with content creators to maintain the site, highlighting relevant events and offerings for easy customer navigation.
- Fulfill any additional duties assigned by the Head of CRM.
Requirements:
- At least 2 years of experience in a marketing/CRM marketing team (experience in a similar role would be beneficial).
- Exposure to optimising CRM techniques, segmentation, and campaign planning is preferred.
- Excellent communication skills (verbal, written, and presentation) with a curious mindset suited for a fast-paced environment.
- Organised and highly motivated, with a strong work ethic and a willingness to learn new skills and take on evolving tasks.
- Meticulous attention to detail, enabling accurate work within fast-paced guidelines and requests.
- Knowledge of Customer.io is an advantage.
- A Bachelor's degree preferred.
- Ambitious and eager to learn, with a keen interest in marketing, content creation, copywriting, and communications.
- Proactive attitude towards driving continuous improvement, embracing challenges, and seizing opportunities.
- Self-motivated with a can-do attitude, enthusiasm, and energy to go above and beyond to achieve goals.
- Strong knowledge of CRM strategies is essential.
- Experience in working with a tech-forward or innovative brand is a strong advantage.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and international environment.
- Professional development and career growth opportunities.
- Supportive team culture and flexible working conditions.
Contact us to apply:
If you are a proactive and motivated individual, with a passion for delivering exceptional customer experiences, who thrives in a fast-paced environment, we invite you to apply!
