Collect - Group Holdings CY Ltd is a leading international Fintech Company based in Cyprus.
We are looking for a talented PPC Specialist to join our team. The ideal candidate will have a proven track record in creating and managing effective pay-per-click campaigns across multiple platforms. You will play a key role in driving customer acquisition, optimizing costs, and maximizing ROI through data-driven strategies and creative advertising.
Key Responsibilities:
- Develop and execute performance marketing strategies to attract high-quality leads.
- Identify the right audience segments to target based on customer profiles and campaign goals.
- Create, launch, and optimize paid campaigns on Google Ads, Facebook, LinkedIn, X (Twitter), Instagram, and TikTok.
- Monitor and adjust campaigns to achieve maximum reach and engagement.
- Continuously analyze campaign performance and optimize cost per acquisition (CAC) to ensure the highest possible return on investment (ROI).
- Use A/B testing to refine ad creatives, targeting, and bidding strategies.
- Set up and maintain end-to-end analytics for campaign tracking and performance measurement.
- Prepare detailed performance reports and insights to inform marketing strategies.
- Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages tailored for different audiences and platforms.
- Ensure all messaging aligns with the brand voice and campaign objectives.
Qualifications:
- Proficiency in Google Analytics and other analytical tools like Hotjar, Mixpanel, or Adobe Analytics.
- 2-3 years of experience.
- -Experience with campaign management tools (e.g., Google Ads Manager, Facebook Business Suite).
- Familiarity with CRM platforms and tools for tracking leads.
- Understanding of the Customer Journey Map (CJM) and how different campaign stages align with it.
- Experience with a variety of online and offline advertising formats, including diverse GEOs and verticals.
- Strong analytical mindset to assess campaign data and provide actionable recommendations.
- Demonstrated success in managing PPC campaigns, supported by a solid portfolio showcasing your expertise.
Remuneration package:
- Office working hours
- Welcoming and friendly working environment.
- Snacks, meals and beverages available in the office.
- Happy hour every Friday.
- 21 days annual leave.
- Salary range depends on experience.
- Yearly bonus based on performance
- Free Parking
Interested and qualified applicants are encouraged to apply by sending their resumes to hr@collect-group.com
