Responsibilities:
Integrated Marketing Collaboration
1. Develop an integrated marketing communication plan for new products that includes PR, social media, media buying, and offline events. Ensure its execution.
2. Collaborate with event agencies for new product launch events, handling all aspects from concept development, venue selection, design, rundown creation, to execution.
3. Collaborate closely with the sales team to ensure alignment of marketing efforts with sales goals.
PR Activities
1. Collaborate with PR agencies to formulate PR strategies for integrated marketing plans.
2. Leverage various media and influencer channels to maximize brand exposure through interviews, editorials, product seeding, etc.
3. Manage relationships with media, influencers, and other relevant parties.
4. Plan and execute PR activities such as product testing, product launches, and corporate content dissemination.
Social Media Management
1. Collaborate with social media agencies to manage social media platforms including Facebook, Instagram, Tiktok, YouTube, and emerging channels.
2. Lead the localization of marketing materials and plan social media campaigns for new products and brand activities.
Requirements:
1. At least 5 years of work experience in technology and 3C products companies or PR agencies. Smartphone company experience is preferred. The project should involve a wide range of successful cases.
2. Possess strong local media/influencer relations, as well as social media agencies and resources.
3. Exhibit excellent planning and strategy abilities, have an acute sense for the internet, and have good planning cases and experience.
4. Have good communication skills in cross-cultural and cross-departmental coordination contexts.
6. Native Greek speaker and fluent in English as the working language.
7. Bachelor Degree or above (preferably in Communications/Marketing)
