Who are we
About SiGMA With over 1,200 exhibitors and 80,000 industry delegates spanning seven summits across EurAsia, LATAM, and beyond, SiGMA World has firmly established itself as the undisputed leader in global gaming events and media. The SiGMA Squad now comprises of 200 talented people across 6 offices in Malta, Cyprus, Brazil, India, the Philippines, and Serbia.
We are looking for a Head of Media Partnerships to join our Squad in Malta or Cyprus!
Responsibilities
- Acquire and develop new media partnerships to expand our international network and enhance brand visibility globally.
- Monitor and report on traffic and engagement metrics, including:
- Number of clicks from trackable links.
- Number of coupon code uses per influencer, if applicable.
- Revenue generated by media partners and influencers.
- Analyze and track content and media metrics, including:
- Data generated from content assets, media partners, and influencers.
- Article metrics: Page views, unique page views, average time spent reading.
- Social media metrics from partners: Overall engagement, reach, impressions, video views.
- Social media metrics from influencer campaigns: Number of posts, overall engagement, reach, impressions.
- Manage contract renewals and extensions to maintain long-term, high-quality relationships with media partners, including:
- Number of contracts renewed or lost after each summit.
- Number of contracts extended for other summits.
- Oversee lead and communication metrics, ensuring effective international outreach, including:
- Number of leads received.
- Number of introduction emails sent.
- Number of follow-up emails sent.
- Number of agreements closed.
- Maintain and update the media partnership database.
- Ensure all key information per media partnership is recorded and included in HubSpot, adhering to sales team and company processes.
- Develop and submit innovative proposals every six months to enhance media partnership strategies, such as:
- MD table during awards.
- Influencer strategies. o HubSpot implementation.
- New media offerings.
- Perform any other ad hoc or ancillary tasks related to the project as assigned by the client.
Requirements
- 5+ years of experience in media partnerships, business development, or a related field.
- Proven track record of acquiring and managing media partnerships, preferably within the gaming or a similar industry.
- Experience in international markets and understanding of global media landscapes.
- Project management experience with a history of leading successful campaigns and initiatives.
- Strong analytical skills to monitor and report on metrics, analyze data, and make informed decisions.
- Excellent communication and interpersonal skills for building and maintaining relationships with media partners and influencers.
- Negotiation skills to secure and renew contracts.
- Strategic thinking and innovation to develop and propose new media partnership strategies.
- Organizational skills to manage multiple partnerships and projects simultaneously.
- Proficiency in CRM software (e.g., HubSpot) and other relevant tools for managing partnerships and campaigns.
- Social media expertise to analyze and track social media metrics and campaign performance.
Benefits
- Join a rapidly expanding global organization in an exciting and dynamic industry.
- Competitive package with traveling opportunities at the discretion of the organisation.
- Upon successfully completing probation, you will have the chance to travel and work at any of our offices worldwide (Philippines, India, Brazil, Cyprus, Serbia) for up to six weeks per annum. 50% of the trip will be dedicated to work, whilst the remaining can be taken as time off to unwind and explore! (T&Cs apply).
- Professional Development Reimbursement for courses at the iGaming Academy (T&Cs apply)
