Our client is seeking a dynamic, experienced, and results-oriented Head of Marketing to lead and

optimize their marketing efforts across CRM, acquisition, and paid media activities in

multiple markets.

The ideal candidate will have a strategic and hands-on approach, exceptional analytical skills, and the ability to align cross-functional teams to meet business objectives.

This position offers a relocation package to Cyprus and the opportunity to join a fast growing

company in the iGaming industry.

Key Responsibilities:

• Strategic Leadership:

Develop and implement high-level marketing strategies focused on user acquisition, customer retention, and paid media campaigns.
Lead, inspire, and align the CRM, Acquisition, and Paid Media teams to ensure cohesion and synergy in achieving business goals.

• CRM & Retention Optimization:

Oversee the setup, monitoring, and refinement of CRM retention campaigns using tools like Cellxpert, SendGrid, and Smartico.
Design and execute customer segmentation, loyalty promotions, and retention initiatives tailored to specific market needs.

• Acquisition and Paid Media Oversight:

Optimize acquisition strategies and paid media activities to maximize ROI, reduce CAC, and enhance retention rates.
Manage the performance of campaigns across multiple channels and geographies, ensuring alignment with business objectives.

• Data-Driven Decision-Making:

Analyze and report on marketing KPIs such as ROI, CAC, and retention rates, leveraging insights for continuous improvement.
Monitor and refine daily marketing performance across CRM and acquisition, adapting strategies per market and region.

• Market Expertise & Collaboration:

Maintain a deep understanding of market trends, player behaviour, and the

competitive landscape in iGaming.

Key Qualifications and Requirements:

• Experience:

5-6 years of B2C marketing experience in the iGaming industry, with expertise across acquisition, CRM, and paid media is a must
Proven track record in managing marketing activities across multiple markets and regulated regions.

• Technical Skills:

Hands-on experience with platforms such as Cellxpert, SendGrid, and Smartico.
Strong proficiency in analysing marketing KPIs and making data-driven decisions.

• Personal Attributes:

A strategic thinker with an analytical and operational mindset.
Exceptional leadership skills with the ability to inspire and align cross functional teams.
Strong communication, presentation, and collaboration skills, with a proven ability to work in a fast-paced, dynamic environment.

• Additional Skills:

Ability to think strategically while being hands-on with campaign setup, quality assurance, and performance tracking.
Adaptable and results-driven, with a passion for continuous optimization and improvement.

Interested to hear more about it? Reach out directly on stephanie.anastasi@exactasolutions.com

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