Job Description

Our client is a leading innovator in Ethereum scalability solutions, focused on launching their own Layer 2 (L2) solution— a zkRollup that securely scales Ethereum, empowering web3 developers to build scalable, secure, and composable applications. Their advanced architecture supports parallel transaction processing across multiple execution shards, each validated by zero-knowledge proofs (ZKPs) and ensuring EVM opcode compatibility. The native cross-shard communication protocol ensures seamless interactions across the network.

This is a unique opportunity to be a part of a pioneering blockchain company, leading their marketing efforts to drive distribution, engagement, and brand growth. You’ll work closely with team leaders to build a marketing strategy that pushes the boundaries in the crypto industry.

Responsibilities

Develop and execute the organization’s marketing strategy, using innovative approaches to drive ecosystem growth.
Lead brand development to increase awareness and establish a creative, differentiated presence within the crypto industry.
Build and optimize distribution channels, including events, social media, and content platforms, to effectively reach target audiences.
Manage and grow a high-performing marketing team, focusing on crypto-specific marketing skills and talents.
Collaborate with the Content Lead to create and implement a content strategy that aligns with the brand’s vision and supports crypto-focused marketing goals.
Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements.
Foster a vibrant community of users, developers, and stakeholders within the ecosystem.
Monitor and analyze key performance indicators (KPIs) to measure marketing effectiveness and continuously refine strategies based on data-driven insights.

Qualifications

Proven experience in a senior marketing role within the crypto/Web3 industry, ideally with a focus on community-centric technologies such as public blockchain infrastructure.
Strong understanding of how to effectively engage crypto-native audiences.
Experience leading teams to execute cross-functional marketing initiatives.
Strong strategic thinking and creative abilities, with a track record of executing marketing campaigns that drive user adoption and ecosystem growth.
Experience using digital marketing tools and analytics.
Excellent communication and copywriting skills.

Nice To Have

Experience in a company that has successfully launched a token.
Background in developing educational content and thought leadership within the crypto or blockchain space.
Terminally online, with a deep connection to crypto culture.

Compensation & Benefits

Competitive salary and equity package.
Flexible working environment with remote work options.
Opportunities to participate in industry conferences and events.

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