Remote
Permanent or Full-time Contractor
Competitive package
About MBG Digital
MBG Digital is the leading service provider for globally recognized online gaming operators. Our portfolio includes casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.
MBG Digital is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.
We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.
Job Description
We are excited to be on the hunt for a talented and motivated individual to join our team as a Player Engagement Producer who will develop and implement player engagement strategies to enhance conversion, retention and lifetime value. You will excel in real-time, triggered, and automated communications, leveraging data analytics for personalized messaging, and driving gamification and loyalty initiatives
Responsibilities
- Take ownership of one or multiple brands in our portfolio and become hyper-familiar with the brand strategy, vision and direction
- Become an integral part of the larger E&E team and align with the other Engagement Producers for shared or specific engagement efforts
- Provide guidance, mentorship, and performance management for the Player Experience Coordinators in your team
- Develop and implement comprehensive player engagement strategies to enhance conversion, player retention and lifetime value
- Develop and manage gamification initiatives like missions, challenges, and leaderboards to boost player engagement
- Design and implement loyalty and rewards programs that incentivise community engagement, frequent play and higher deposit / wagering
- Align with our analysis team to identify key player segments and tailor engagement strategies accordingly
- Set up and optimize real-time, triggered, and automated communication workflows to engage players at all stages of their journey, focussing on delivering a 1 to 1 experience
- Leverage data analytics tools to personalize messages and offers, ensuring relevance and timeliness for each player
- Monitor and analyze the performance of communication campaigns, making data-driven adjustments as needed
- Oversee play-to-earn programs and custom shops that provide players with tangible rewards for their continued engagement
- Leverage the power of the cryptocurrency market and create campaigns and strategies which unite the world of crypto with that of online casinos
- Track and analyze KPIs related to player engagement, such as session time, play frequency, mission completion rates, average deposit value, NGR, and cross-sell performance
- Drive market and competitor analyses to continuously adapt, innovate and iterate on your own products and gamification trends
- Work closely with acquisition, campaign management, social, community, brand, monetisation, BI, and product to ensure seamless implementation of engagement strategies.
- Collaborate with casino and sportsbook managers to drive cross-sell opportunities and enhance the overall player experience
- Adopt a creativity first approach without the fear of failure. Learn from failure and continuously adapt and improve
Requirements
- Extensive Player Engagement Strategy Development: Proven track record in developing and executing successful player engagement strategies within the online casino or gaming industry, focusing on retention and increasing player lifetime value.
- Proficiency in Real-Time and Automated Communications: Significant experience in setting up, managing, and optimizing real-time, triggered, and automated communication workflows that enhance player interactions and drive engagement.
- Data-Driven Decision Making: Hands-on experience with data analytics to track and interpret KPIs, enabling data-driven adjustments and optimisations to engagement strategies.
- Cross-Functional Collaboration: Experience working collaboratively with acquisition, brand, BI, monetisation, product, and tech teams to ensure the successful implementation of engagement initiatives and seamless integration with the casino's website and systems.
- Experience with Marketing Automation Platforms: Proficiency in using marketing automation tools to design, implement, and optimize real-time, triggered, and automated communication workflows.
- Experience with Data Analytics and Personalization: Strong ability to analyze player data using tools like Google Analytics, Tableau, or Power BI to derive insights and personalize engagement strategies.
- CRM Systems Proficiency: Extensive experience with Customer Relationship Management (CRM) systems, understanding how to segment players, track player interactions, and optimize communication based on player behavior and preferences.
- Gamification Tools and Techniques: Expertise in utilizing gamification platforms and techniques to design engaging player missions, challenges, and loyalty programs. Familiarity with integrating these systems into the overall player engagement strategy.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize player engagement.
- Creativity to develop engaging and innovative gamification and loyalty programs, along with the ability to think outside the box to enhance player experiences. MBG Digital does not want to do what everyone else does.
- Ability to thrive in a fast-paced and dynamic environment, quickly adapting to changes and overcoming challenges with a proactive and resilient attitude.
"What’s in it for me" we hear you ask?
- A global and dynamic work environment, working with some of the best Casino talent in the world
- A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
- A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
- Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make MBG stand out from the crowd
- Rest and recharge with plenty of time off throughout the year
- A competitive compensation package, reviewed regularly
Equal Opportunities
MBG is an equal opportunity employer welcoming applicants from all backgrounds.
