Join an innovative and rapidly growing iGaming/online casino company based in Hong Kong that thrives on creativity and cutting-edge technology. Our client is seeking an experienced CRM Manager in Limassol (Remote or Hybrid).
BENEFITS
- Competitive salary with performance-based incentives
- Annual bonus based on performance
- Flexible working arrangements (remote/hybrid)
- Professional development opportunities in a growing industry
- Collaborative and innovative work culture
- Access to industry-leading CRM and data tools
RESPONSIBILITIES
- Campaign Development & Execution: Design and implement engaging CRM campaigns, including onboarding, retention, reactivation, and loyalty initiatives to maximize player engagement.
- Segmentation & Personalization: Use data-driven segmentation techniques to deliver personalized messaging and experiences for different player groups, enhancing relevance and engagement.
- Lifecycle Management: Manage and optimize the player lifecycle, tracking engagement metrics and developing initiatives that enhance player lifetime value.
- Data Analysis & Insights: Analyze player behavior and campaign performance using CRM tools, generating insights to inform future strategies and improvements.
- Collaboration with Marketing & Product Teams: Work closely with the marketing, product, and data teams to ensure alignment on campaigns, product launches, and player journey enhancements.
- A/B Testing & Optimization: Develop and conduct A/B tests on campaigns, continually refining strategies to improve conversion and retention rates.
- Compliance & Responsible Gaming: Ensure that all CRM campaigns adhere to regulatory requirements and promote responsible gaming practices.
- CRM Tools Management: Oversee CRM software usage and performance, exploring additional tools and integrations to enhance CRM capabilities.
REQUIREMENTS
- Industry Experience: Proven experience (3+ years) in a CRM Manager or similar role within the online gaming/iGaming industry.
- Data-Driven Mindset: Strong analytical skills with the ability to interpret CRM data, identify trends, and make strategic recommendations.
- Experience with CRM Platforms: Proficiency in using CRM tools and automation platforms such as FastTrack (preferred) Salesforce, HubSpot, Optimove, or similar.
- Strong Communication Skills: Ability to craft compelling messages, work cross-functionally, and manage projects across teams.
- Project Management Skills: Organized and detail-oriented with experience managing multiple campaigns and deadlines simultaneously.
- Compliance Knowledge: Understanding of online gaming regulations and responsible gaming practices.
Preferred Qualifications:
- Experience in player segmentation, retention strategies, and VIP management
- Familiarity with casino games and player preferences in the online gaming sector
- Background in customer lifecycle management and digital marketing
Note: Thank you for considering this opportunity and for taking the time to apply. We appreciate all applications, however, due to the high volume of submissions, only those selected for further consideration will be contacted. We encourage you to follow our company page for future openings and wish you the best in your job search.
