The Social Media Manager will play a important role in enhancing the exposure of our expo products across various social media platforms and driving engagement with our audience. This role will be responsible for overseeing the entire social media management of our events products, ensuring alignment with our overall marketing strategy.
The Social Media Manager will report to the Head of Marketing and work closely with the Chief Marketing Officer (CMO) to ensure cohesion and alignment with the overall marketing strategy.
Key Responsibilities:
- Social Media Strategy Development:
- Create detailed social media strategies for our brands, taking into account the specificities of audiences and channels.
- Develop a comprehensive social media formats playbook.
- Social Media Management
- Create and regularly update a social media calendar.
- Post the content on various social media platforms.
- Demonstrate excellent knowledge of social media platforms such as Facebook, Instagram, TikTok, LinkedIn and Twitter.
- Content Management:
- Create and regularly update a social media calendar.
- Brief the team responsible for delivering social media content.
- Post the content on various social media platforms.
- Performance Monitoring:
- Set key performance indicators (KPIs) for social media performance to be approved by the Head of Marketing (HoM).
- Monitor analytics and react in a timely manner to optimize performance.
- Innovation and Adaptation:
- Understand the social media landscape deeply enough to propose innovative strategies and tactics.
- Create content independently, on the spot, if needed.
- Community Engagement:
- Monitor social media inboxes closely and respond to inquiries promptly.
- Campaign Execution:
- Plan and execute social media campaigns and promotions to drive brand awareness, engagement and conversions.
- Collaborate with cross-functional teams to align campaign messaging and objectives.
- Stay Updated:
- Keep abreast of the latest social media trends, best practices, and emerging platforms.
- Continuously seek opportunities to innovate and experiment with new strategies and features.
Requirements
- Strategic Thinking: Ability to develop comprehensive social media strategies aligned with business goals.
- Content Creation: Strong writing, editing and visual storytelling skills are necessary for creating engaging social media content.
- Analytical Skills: Strong ability to analyze social media metrics and derive actionable insights.
- Communication Skills: Excellent written and verbal communication skills.
- Project Management: Strong organizational skills to manage multiple tasks and meet deadlines.
- Creativity: Innovative thinking and ability to propose new ideas and strategies.
- Technical Proficiency: Familiarity with social media management tools and analytics platforms. ( Facebook, Twitter, Instagram, Linked in and Tik Tok, Google adds)
- Customer Engagement: Skill in engaging with the audience and handling inquiries professionally.
Personal Attributes and Disposition
- Adaptability: Ability to quickly adapt to changing social media trends and technologies.
- Team Collaboration: Strong interpersonal and communication skills to collaborate effectively with cross-functional teams, including marketing, design, and customer support.
- Problem-Solving: Strong problem-solving skills to identify challenges and develop practical solutions.
- Resilience: Resilience and perseverance in overcoming obstacles and achieving goals.
- Empathy: Empathy and emotional intelligence to understand and connect with the needs and perspectives of others.
- Time Management: Effective time management and organizational skills to prioritise tasks and meet deadlines.
Benefits
- Irresistible Compensation Package
- Annual Discretionary Bonus
- Health and Dental Coverage for Well-being
- 21 days Annual Leave
- 5 paid sick leave days
- Flexible Working Hours
- Working from Home Option
- Long Weekend Leave
- Maternity/Paternity Top Up allowance
- Complementary Lunch at the office
- Laptop
