About Us
Top mobile app developer and publisher, specializing in iOS application in the utility, productivity, entertainment categories with a special focus on generative AI applications.
Key Responsibilities
- Develop and implement comprehensive user acquisition strategies for subscription-based products, focusing on maximizing LTV.
- Manage advertising campaigns across various platforms including Facebook, TikTok, Google, and others.
- Oversee a monthly advertising budget, ensuring efficient allocation of resources.
- Achieve and maintain a positive Return on Ad Spend (ROAS), constantly optimizing for performance.
- Analyze market trends and user behavior to continually refine and adapt acquisition tactics.
- Collaborate with cross-functional teams to align user acquisition efforts with overall business goals.
- Report on key metrics and insights to stakeholders, providing actionable recommendations.
- Perform A/B tests to optimize ad creatives and targeting strategies, identifying the most effective combinations that drive user acquisition and conversions and improve return on ad spending (ROAS).
- Monitor and analyze key metrics such as conversion rates, lifetime value (LTV), return on ad spend (ROAS), and cost per first purchase (CPA).
- Collaborate with cross-functional teams to develop Customer Journey Maps (CJM) and evaluate the product together with the product team.
Requirements
- A minimum of 3 years of experience in user acquisition, with a focus on subscription-based products.
- Proven track record of managing large advertising budgets (200k+ per month) and achieving positive ROAS.
- Expertise in digital advertising platforms including Facebook, TikTok, Google, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and teamwork skills, with the ability to work in a fast-paced environment.
- Solid knowledge of web promotion for B2C digital products.
- Proficiency in Facebook Business Manager.
- Generate ideas and tasks for creative production and develop creative hypotheses.
- Proficiency with Excel.
- Good in using attribution, analytics, and engagement tools to track and analyze user acquisition metrics.
- B2+ English proficiency.
We offer
- A supportive atmosphere — we’re all for creativity and providing opportunities for self-fulfillment
- Working on inspiring products in a team of supportive professionals
- A competitive salary package based on your unique expertise, skillset, and impact on the product
- Reimbursement of professional courses and trainings
- In-office, and hybrid/remote work opportunities
- Flexible working hours
- Professional equipment and access to the necessary programs
- Paid vacations, sick days, and other benefits
- Medical insurance
- Free lunches in the office
- A variety of corporate events and team-building activities.
