Overview

PepsiCo Hellas is home to some of the world's most loved food and drink products. Making every day favourites like Lay's, Quaker, Doritos, Pepsi and Lipton, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories.

Our Opportunity!

As a Brand Manager, you will play a critical role in supporting brand growth, working on exciting projects, and delivering key brand initiatives.

We have big ambitions and exciting plans for the future, and we’d love for you to be part of the journey.

Responsibilities

Business Performance: delivers agreed volume, revenue, profit and Share Of Market targets. Understands the business and competitive environment.
Strategic Planning: contributes to the development of brand annual plans and budgets. Amplifies category activations. Delivers brand plans through collaboration with cluster Business Units and Regional teams.
Innovation: contributes in the delivery of brand innovation projects. Contributes in all activities related to innovation development: planning, designing and launching new product initiatives, according to internal PepsiCo procedure
Communication: executes on-time communication development. Ensures all brand communications are aligned with brand image KPIs.
Execution: ensures on-time and efficient brand plan execution and executes management requests on-time.
Relationship Management: effectively collaborates with internal stakeholders (sales, trade marketing, accounting, planning, commercialization, operations) and with external stakeholders (ATL/BTL agencies, media shops, PR agencies)
Manages A&M spending to be in line with plan.
Represents and supports Brand’s identity and objectives both internally (through active participation within local Commercial team meetings) and externally (through agencies and partners).
Actively involved and develops action plans based on brand analysis: Consumer Insights, Retail Audit, internal sales

Qualifications

Bachelor's degree - Master degree in Marketing or related fields
4 years of experience in Brand Management, Marketing preferred in FMCG
Can Do attitude / think as business owner
Innovative thinking
Good interpersonal skills with strong teamwork spirit
Strong Project Management
Strong analytical skills
Manage multiple brands and cross functional stakeholders
Be able to turn data into insights i.e. application of Nielsen panel, Kantar panel
Experience with business processes: marketing budgeting, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches
P&L understanding
Very good presentation skills
Flexibility to adapt to a changing business environment
Fluent English

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