Remote
Full-time Contractor
Competitive package
About MBG Digital
MBG Digital is the leading service provider for globally recognized online gaming operators. Our portfolio includes casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.
MBG is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.
We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.
Job Description
We are excited to be on the hunt for a talented and motivated individual to join our team as a Customer Research Manager.
In this role, you will lead our efforts in understanding market trends, customer behavior, and competitive landscape. The ideal candidate will be responsible for conducting in-depth competitor analysis and market research to inform business strategy, drive product development, and enhance customer satisfaction..
Responsibilities
- Conduct comprehensive market and brand analysis to identify trends, opportunities, and threats within the industry.
- Perform competitor analysis, evaluating their strengths, weaknesses, and market positioning to inform strategic decision-making.
- Develop detailed customer personas based on behavioral, demographic, and psychographic data, allowing for more targeted marketing and product development.
- Work with marketing teams to ensure content aligns with customer interests and addresses customer needs effectively.
- Conduct thorough brand analysis to assess brand equity, customer loyalty, and overall market perception.
- Design and implement research methodologies, including surveys, interviews, and focus groups, to gather customer insights.
- Analyse qualitative and quantitative data to generate actionable recommendations for brand & product development as well as marketing strategies.
- Collaborate with cross-functional teams to align research findings with business objectives.
- Present research findings and insights to stakeholders, providing clear and impactful recommendations.
- Stay updated on industry trends, competitor activities, and best practices in customer research.
- Oversee relationships with external research agencies or consultants to supplement internal capabilities when needed.
Requirements
- 2-4 years of experience in market research, customer insights, or competitive analysis preferably within iGaming.
- Excellent communication and presentation skills, with the ability to convey complex information clearly.
- Proven ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Familiarity with research methodologies and statistical analysis techniques.
"What’s in it for me" we hear you ask?
- A global and dynamic work environment, working with some of the best Casino talent in the world
- A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
- A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
- Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make MBG stand out from the crowd
- Rest and recharge with plenty of time off throughout the year
- A competitive compensation package, reviewed regularly
Equal Opportunities
MBG is an equal opportunity employer welcoming applicants from all backgrounds.
