At TradeQuo, we are a forward-thinking fintech company specializing in innovative trading solutions and financial products. With a dynamic platform and a tech-savvy team that works seamlessly across time zones, we strive to provide cutting-edge services to traders worldwide. As we expand, we are seeking driven individuals to help us meet exciting new challenges.
Your role:
We're seeking a Digital Marketing Specialist PPC for our team in Cyprus. The ideal candidate will have deep expertise in PPC strategies, SEO, geo-targeting, and advanced digital tools like Google Ads Console, Tag Manager, and tracking conversions.
You will:
- Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and DSPs (Demand-Side Platforms).
- Implement geo-targeting strategies to optimize campaign reach and relevance in key markets.
- Conduct in-depth keyword research to identify high-performing and competitive keywords.
- Monitor and optimize campaign performance to maximize ROI, CTR, and conversions.
- Create compelling ad copy, visuals, and landing pages to boost lead generation and retention.
- Set up and manage tracking tools, including Google Analytics, Tag Manager, and conversion tracking, to analyze campaign success.
- Develop SEO strategies that complement PPC efforts, improving organic search performance.
- Manage and optimize local campaigns, ensuring success in targeted regions like Egypt, Malaysia, and other key markets.
- Handle online reputation management, applying strategies to mitigate negative feedback and promote positive brand sentiment.
- Stay ahead of industry trends and explore new digital advertising opportunities.
- Collaborate with internal marketing teams to align PPC strategies with broader company goals.
What makes you a great fit:
- 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
- Expertise in Google Ads Console, Google Tag Manager, and SEO tools like Ahrefs, SEMrush, or Moz.
- Hands-on experience with DSPs, geo-targeting, and audience segmentation for hyper-targeted campaigns.
- Advanced knowledge of tracking and analyzing key metrics, including CTR, CPA, and conversion rates.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proven ability to manage multiple campaigns simultaneously under tight deadlines.
- Familiarity with managing campaigns in the financial services or fintech industry is a plus.
- Experience in reputation management, including turning negative feedback into positive engagement.
- Proficiency in crafting high-converting ad copy and designing effective landing pages.
- SEO expertise, including on-page and off-page strategies, to complement PPC efforts.
What we offer:
- Competitive and attractive compensation
- Extensive learning opportunities, such as professional training and certifications
- Generous time off, including 21 days of annual leave and paid sick leave
- Monthly health & Wellbeing allowance
- Outstanding team-building experiences and community gatherings
- A collaborative and forward-thinking work environment
Please note this position requires you to reside in Cyprus and work onsite in our Limassol office.
