About Us:

Team Beans/Forever Collectibles, LLC (FOCO) is a worldwide leading manufacturer of sports and entertainment merchandise, including products ranging from collectibles and novelty items to promotional memorabilia. With all the major sports licenses at our fingertips, along with a powerful infrastructure and broad variety of products, our company is reaching new heights every day. The success of FOCO’s expansion is directly related to our ability to bring fresh designs and manufacturing techniques to categories in need of innovation. We are constantly searching for dedicated and driven professionals to join and help grow our team!

About the Job:

We are seeking a highly motivated and skilled Marketing Associate - Paid Search, Growth Marketing that is focused on paid mediato manage and optimize FOCO's digital marketing efforts. The Digital Marketing Specialist - Paid Search, Growth Marketing will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).

As Paid Media specialist you will be responsible for implementing FOCO’s Paid Media activity across all English-speaking regions (US, UK, CA). You will be required to hit traffic, revenue and ROI targets within the budget assigned. You will ensure efficiency of spend, top quality work and Paid Media best practice whilst setting a benchmark for Paid Media at FOCO. Frequent analysis of performance data is required to inform optimization on the accounts and to inform the senior team on how Paid Media, English speaking regions specifically, are contributing to the overall business growth.

You’re Excited About This Opportunity Because You Will…

Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Search (Google, Microsoft), Marketplace Search (Amazon, Walmart, eBay), and Shopping
Work closely with agencies and in-house team to optimize media buying in an effort to hit aggressive growth targets in a cost-effective manner
Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
Direct and manage agencies to achieve goals and ROI targets
Maintain and monitor key metrics across channels including budget pacing, LTV, and CAC
Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementally tests, and bidding algo tests
Test new channel/product features to identify incremental audiences and inventory for accelerating growth
Work closely with other teams and stakeholders to ensure goals are met

Paid Media Responsibilities

Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
Create effective search ad copy
Manage budgets and bids to maximize ROI and achieve performance targets
Track and analyze campaign performance data to identify areas for optimization and improvement
Create and present regular performance reports to stakeholders
Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.

SEO Responsibilities

Develop and implement SEO strategies to improve organic search rankings and increase website traffic
Conduct keyword research and analysis to identify high-potential search terms
Optimize website content and structure to improve visibility and relevancy
Monitor and analyze website analytics data to identify areas for improvement and track progress
Setup and monitor local directories and Google Business accounts
Stay up-to-date with the latest SEO trends and algorithm updates

Requirements

You’re a results-oriented marketer with demonstrated experience managing large budgets across acquisition channels. You are highly analytical and count A/B testing, optimizing customer acquisition costs, and analyzing campaign performance among your core competencies. You are creative and collaborative and work well with teams to tackle challenging problems. Most importantly, you are eager to roll up your sleeves to find opportunities and efficiencies in a fast-moving company at the forefront fandom. Also, you probably love watching your favorite sport team!

Experience with organic and paid search marketing channels
A BA/BS degree and 4+ years of related search performance marketing
Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning either at an agency or in-house
Experience with ad platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Amazon Ads, Walmart Ads
Experience with tools such as SEO tools such as SEMrush, Google Search Console, and Google Business
You have deep familiarity with CPA, CPC, CVR, and LTV.
You are highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics driven performance marketing.
You have an outstanding ability to think creatively, identify and resolve problems.
You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Experience with Web & App Tracking/Attribution (preferred)
Knowledge of SQL, Python or other data processing scripts (preferred)
Experience working on multi-sided marketplace businesses (preferred)

Bonus Points:

Agency experience
Google Ad, Google Analytics Certified
Facebook Blueprint certified
Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
Knowledge and understanding of the hospitality and travel industry

What We Offer:

Competitive salary and benefits package.
Opportunity to work in a vibrant, sports-focused environment.
Climate Controlled office setting.
Career growth and development opportunities.
Employee discounts on our products.
A supportive team culture that values collaboration and innovation.

Tryouts are open at FOCO! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

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