About the Job
An iGaming company is seeking a talented Head of Analytics to lead their data-driven initiatives. The ideal candidate will have a deep understanding of the iGaming industry, with proven experience in analyzing traffic sources, optimizing acquisition strategies, and delivering actionable insights to enhance performance. This role will be critical in shaping the company’s data strategy, building a high-performing analytics team, and ensuring data is at the heart of decision-making across the organization.
As Head of Analytics, you will work closely with the marketing, product, and operations teams to provide clear analysis on traffic sources, player behavior, and marketing ROI, while also leading the development of analytics tools and reporting dashboards. If you are passionate about turning data into meaningful insights and driving growth in the iGaming sector, we would love to hear from you.
Key Responsibilities:
- Traffic Source Analysis: Analyze, monitor, and optimize traffic sources to maximize the efficiency of acquisition channels (SEO, PPC, affiliates, etc.). Provide insights into user acquisition trends, behaviors, and funnel performance across multiple traffic sources. Evaluate the ROI and lifetime value of players by traffic channel, identifying high-value sources to optimize campaigns.
- Team Building and Leadership: Build, lead, and mentor a team of skilled analysts to support company-wide data needs. Foster a data-driven culture within the team and across the organization. Ensure the continuous professional development of the analytics team through training and performance management.
- Performance Monitoring & Reporting: Develop and manage real-time dashboards to track the performance of key metrics, such as conversion rates, player retention, and marketing campaign effectiveness. Present regular performance reports to senior management and provide recommendations for growth and optimization.
- Strategic Data Analysis: Conduct in-depth analysis of player behavior and trends to identify opportunities for player retention and increased revenue. Collaborate with product, marketing, and operations teams to design and implement data-driven strategies to increase player engagement. Utilize predictive modeling to forecast future trends and player lifetime value.
- Data Infrastructure & Tools: Oversee the development and maintenance of the company’s data warehouse and analytics infrastructure. Collaborate with IT and development teams to ensure data accuracy and integrity across all platforms. Recommend and implement new analytics tools and technologies to improve the efficiency of data collection and reporting processes.
- Compliance & Data Governance: Ensure compliance with relevant data privacy regulations, such as GDPR, and maintain data governance best practices. Manage data integrity, security, and accuracy across all analytics platforms and reports.
Key Requirements:
- Experience in iGaming: A minimum of 5+ years of experience in analytics, with at least 3+ years in the iGaming industry. Solid understanding of traffic sources and affiliate marketing within iGaming.
- Analytical Expertise: Strong background in data analysis, traffic optimization, and understanding of online user behavior. Proficiency in data analysis tools such as Google Analytics, SQL, R, Python, or similar.
- Leadership & Team Management: Proven experience in leading and developing a team of analysts. Excellent leadership skills, with the ability to inspire and mentor team members.
- Communication Skills: Ability to present complex data and insights to non-technical stakeholders in a clear and concise manner. Strong collaboration skills, with experience working across various departments, including marketing, product, and technology teams.
- Technical Skills: Hands-on experience with analytics platforms, data warehousing solutions, and business intelligence (BI) tools such as Tableau, Power BI, or similar. Knowledge of A/B testing methodologies, attribution modeling, and forecasting techniques.
Benefits:
- Competitive salary to retain top talent.
- Opportunity to build and shape a high-performing analytics team.
- Work in a fast-paced, data-driven iGaming company with a dynamic and international team.
- Continuous professional development and opportunities for career growth.
